Sunday, June 8, 2008

Value and Cost

I've had a lot of questions about "what are these things going to cost?" We have worked hard to make our skis affordable, but they are custom built and worth every penny. We are still working out the prices but the skis will be in the $900-$1200 range. However, we will be running introductory specials and have discount programs. These skis are uniquely built to you and come with a two year warranty.

Remember there is a reason products cost more and a reason they cost less. Value should be measured on durability and performance and not merely the dollar amount. A $1200 ski that is custom built, has a two year warranty, and will last well beyond that is an investment in value.

One of our testers (6'2" and 205lbs IFSA competitor) has put over 100 days on the 191cm ski and it still rides the same as day one. He took a 30ft drop to a rock and barely had a compressed edge, no sidewall damage, no edge separation. Last season when he was riding for another pure freeskiing company he broke four of their skis. Our park skiers have never had skis last longer than 2 months of rail abuse until they rode Folsoms. Folsom Customs are built differently to last longer so you can charge harder.

We are looking forward to changing your expectations of what a ski should be.